Mercato is home to four unique funds intentionally all under the same roof to leverage the synergies and talents of the Mercato platform teams. The company has a growth fund (Traverse), a secondary investment fund (Alpha), a venture fund (Prelude), and a restaurant Fund (Savory) that, interestingly, was started in June 2020, in the middle of an industry-scorching pandemic year whose awful effects on the restaurant industry have produced dismal headlines across the nation, and indeed, the world. It is based in Salt Lake City, UT.


Greg Warnock 

Alan Hall 











Company Size:


TechBuzz Articles

Dear Davis: Relationship Advice for Entrepreneurs, Davis Warnock, February 14th, 2022

GuideCX Raises a $25 Million Series B Round; Plans to Launch Over 100 Integrated Partners, Mattea Gygi, February 3rd, 2022

Aumni Raises $50 Million Series B, Mark Tullis, August 26th, 2021

Dear Davis: Letters From the Heart, Davis Warnock, February 13th, 2021

$5+ Billion in Exits for Mercato Portfolio in 2020, Mark Tullis, December 30, 2020

GuideCX Raises $10 Million in Series A Funding, Austin Craig, November 12th, 2020

Aumni Offers a New Approach to VC Portfolio Insights and Financial Analytics, Mark Tullis, September 14th, 2020

Buzzworthy Mentions:

Alan Hall Receives Venture Legacy Award, September 17th, 2021

Aumni Reports 225% + Growth, August 6th, 2021

Mercato Announces Close of $100 Million Savory Fund II, June 11th, 2021