Peterson Ventures, a subsidiary of Peterson Partners, focuses on SaaS and digital commerce, are based in Salt Lake City. They look for seed and pre-seed investments ranging from $250k to over $1 million. Past investments include Tactic, Luz Data, Videra Health, Hivewire, Volley, and Spiff


Joel Peterson

















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TechBuzz Articles

Tactic Raises $3 Million Seed for Multi-Platform Hybrid Office Solutions, Amelia England, December 20th, 2021 

Luz Data's "Competitor Insights Platform" Raises $5 Million in Seed Funding, Amelia England, December 9th, 2021

Videra Health Raises $3 Million in Seed Funding, Mark Tullis, November 12th, 2021

Hivewire Raises $7.25 Million in Seed Funding, Mark Tullis, November 10th, 2021 

Peterson Ventures New $65 Million Fund Focuses on Utah Startups, Robb Lifferith, October 2, 2020

Bain Invests $45 Million in Cotopaxi, Austin Craig, September 8th, 2021

Volley Raises $5.5 Million Seed Round, Austin Craig, October 18th, 2021

Spiff Announces $46 Million Series B Investment, Mark Tullis, June 1st, 2021

SimpleCitizen Acquired by World's Largest Immigration Law Firm, Austin Craig, September 23rd, 2020

Buzzworthy Mentions:

Peterson Partner's New Podcast: Running StuffMay 28th, 2021