In 2018 two friends, Johnny Murdock and Levi Lindsay decided to tackle the antiquated industry of video production. They created a startup, VidArmy, to go after a market—commercial video production—that they felt was ready for disruption.  “The problem with video production is that high price points are used

Petersen Ventures has closed their third fund at $65 million focusing on seed and pre-seed companies. Peterson Ventures carves out at least 40%-50% of their fund for Utah start-ups, continuing their vast investment in the state over the past decade. Peterson Ventures has quietly been a very active investor

How to invest in culture from day one of your startup One of the most challenging parts of launching a startup is not only building a great product, but also building a great company. Culture may seem like something that only large companies and teams need to (or can afford

SaltStack to be Acquired by VMWare Today VMWare announced their intention to acquire SaltStack for an undisclosed amount. SaltStack is an automation tool built on Salt, an open-source language that was invented in 2011 by founder Thomas Hatch of Centerville, Utah. Salt is a popular tool for many software engineers

Pando Ventures Makes Its First Investment 2020 has been a good year for Salt Lake City-based Pando Ventures. The new venture capital firm just closed its first deal, Fetch Package Inc., a rapidly growing startup which bodes well for Utah’s newest VC. Pando Ventures was started in January 2020

While COVID has been devastating to some companies, some have grown during the COVID economic downturn despite the challenges. Apollo Health Group solves a major problem for doctors and patients.   As most people in the U.S. have experienced, patients are not encouraged to act like consumers. Acting like a

Salt Lake City based eFileCabinet announced September 15th they’ve raised $11.5 million in Series C capital. Funding was led by existing investors Allegis Capital and Signal Peak Ventures, which are now joined by Camden Partners, Allegis Nippon Life, and Oquirrh Ventures. Founded in 2001, eFileCabinet isn’t a

Over 260,000 people sign Change.org petition for Prepear Prepear, a three year old Provo-based technology food prep startup with five team members, learned about Apple Inc.’s formal opposition to the Prepear trademark on March 25, 2020. The argument for Apple’s trademark opposition, according to Russ Monson,