Sworn (Provo, UT), an AI and public safety startup co-founded by crime tech veteran Sean Bair, has raised $1.2 million in seed funding to advance its biometric platform, which uses wearables and agency data to measure stress and improve the mental and physical health of police officers.
Provo, Utah - July 2, 2025
Sworn Brings Biometric Intelligence to Public Safety: Sean Bair’s Mission to Measure Stress and De-escalate Conflict
In law enforcement, calm can turn to chaos in an instant. A routine traffic stop escalates. A domestic call turns hostile. Hours of boredom snap into seconds of adrenaline. But while body cameras and after-action reports tell us what happened, they rarely reveal what it felt like in the moment. A new Provo-based startup, Sworn, is building a technology platform to close that gap.
Sworn recently raised $1.2 million in seed funding from a group of angel investors who see promise in its mission and technology. Investors include John Dillon, Peter Goodman, Tiffany Heitkamp, Paul Heitkamp, Downforce Enterprises, L.P. (Kelly Herrod), Gus Lipman, MMG Services LLC (Milan Gandhi), Walt Pearson, Pierce & Associates (Phil Pierce), Jeff Spivey, Matt Timmins, Doug Williams, and Scott Knight.
Co-founded by Sean Bair—a former crime analyst, entrepreneur (CEO of Nouri and GameSafe), and police officer—Sworn is a biometric intelligence platform that tracks the physiological signals of law enforcement officers and first responders in real-time. Using commercial off-the-shelf wearables like Garmin smartwatches, Sworn monitors data such as heart rate, heart rate variability (HRV), and skin temperature, offering a new lens on stress and decision-making during critical incidents.
"You can watch a bodycam and see what happened," says Bair, "but what you don’t see is that the officer's heart rate had been spiking for ten minutes beforehand. That changes how you interpret everything."
From Cop to Crime Tech Entrepreneur
Bair brings deep credibility to the public safety space. He began his career in Arizona as both a police officer and crime analyst, then went on to pioneer the use of AI and predictive analytics in law enforcement as the founder of BAIR Analytics, later acquired by LexisNexis. His work was instrumental in helping departments visualize and anticipate crime patterns—an early and influential breakthrough in police data analytics.
Sworn is his latest venture, built from firsthand knowledge of how stress impacts decisions under pressure.
"When I was an officer, the most powerful tool I had was my voice," Bair says. "I could usually de-escalate a situation with how I talked. But that takes a level of calm and awareness that’s hard to maintain when your body is in fight-or-flight mode."
Sworn aims to give officers and departments insight into those physiological states—before, during, and after high-stress encounters.
A New Layer of Accountability
The platform is straightforward to deploy but carries potentially transformative implications. Officers wear biometric-enabled devices that securely transmit data to a centralized dashboard accessible to command staff. No personal phone apps are required. The system can detect elevated stress levels or irregular patterns, prompting timely wellness checks or supervisory intervention.
Bair emphasizes that Sworn isn’t about surveillance—it’s about support.
"This isn’t about catching someone doing something wrong. It’s about context," he says. "If an officer uses force, and we see that they were already experiencing intense stress or had been in back-to-back high-stakes calls, that’s useful information. It can inform investigations, training, even mental health interventions."
Sworn doesn’t capture audio or video. Instead, it captures the physiological context around events, which Bair argues is often missing from the public discourse.
The Market: Sticky, Slow, and Ready for Innovation
Selling to law enforcement isn’t like selling SaaS to startups. Departments have limited budgets, long procurement cycles, and significant political and community oversight. But Bair is familiar with this setting.
"When I was with BAIR Analytics, we sold to over a thousand departments. I’ve sold to local government, to state agencies, to universities. Believe it or not, Walmart, which was a customer, was an easier sale than most police departments," he jokes.
Sworn is targeting mid-sized departments with a forward-leaning mindset. The company has presented at conferences, engaged in pilot programs, and is refining its offering based on real feedback from officers and command staff.
"The departments we’re talking to see the potential," says Bair. "They know public trust is fragile. "They want tools to help recruit, retain and improve the lives of their officers."
Biometrics Beyond Policing
Though Sworn is launching in the law enforcement space, the platform has potential applications in dispatch centers, corrections facilities, fire departments, and EMS teams—anywhere that high-stress decisions are made in real-time.
"We’re starting with policing because that’s where I come from, and that’s where the need is urgent," Bair explains. "But long-term, we can help improve outcomes across all of public safety."
Eventually, Bair envisions a world where biometric data isn’t just used to respond to incidents, but to prevent them—by identifying patterns, reshaping training protocols, and supporting the mental health of front-line workers.
A Human Mission
At its core, Sworn is not about tech for tech’s sake. It’s about understanding the human experience in the moments that matter most.
"Stress impacts the decision making process and impacts one's longevity," says Bair. "But if we can better understand stress—if we can track it, measure it, learn from it—then maybe we can help people make better decisions. And that helps everyone." says Bair.
Founded in 2023, Sworn is still early in its journey, but with Bair at the helm and a mission rooted in empathy, accountability, and innovation, it could represent a meaningful shift in how we approach public safety tech.
To learn more, visit Sworn.ai.
