401GO raised a $33M Series B led by Centana after rapid growth in embedded retirement infrastructure. The Sandy company will double headcount, deepen payroll/HCM partnerships, and scale its fully in-house 401(k) platform.
Sandy, Utah — December 9, 2025
401GO has closed a $33 million Series B round led by Centana Growth Partners, with existing backers Next Frontier Capital of Bozeman, Rally Ventures (Menlo Park and Minneapolis), and Impression Ventures (Toronto) all participating pro rata. The new capital arrives less than two years after the Sandy-based company’s $12 million Series A and underscores how quickly its fully in-house retirement infrastructure has become a preferred engine for payroll and HR platforms.
Centana didn’t come through a typical fundraising process. According to CEO and co-founder Daniel Beck, the growth equity firm first approached 401GO nearly two years ago after the company’s name kept surfacing in Centana’s research and in conversations with shared partners such as New York–based Pantera.
“They sought us out,” Beck shared with TechBuzz. “Our name had come up a few times as they were digging into who was building real financial services infrastructure. We stayed in touch since then, and this round is really a continuation of that relationship.”
The round also marks continued conviction from 401GO’s existing investors. “Everybody took their pro rata or as much as they could,” Beck said. “That’s always a good sign of where we’re heading.”
Out-of-State Investors, But Deep Utah Connections
While none of the funds participating in the Series B are headquartered in Utah, several have meaningful ties to the state.
Next Frontier Capital, based in Bozeman, has a long track record investing in Utah companies and partner Franz Kofler is based in Salt Lake City. Impression Ventures has an even more personal link: cofounder Christian Lassonde is part of the Lassonde family behind the University of Utah’s Lassonde Entrepreneur Institute. During Impression’s early diligence on 401GO, Lassonde even called the dean for background on Beck.
Those relationships helped set the foundation for the company’s seed and Series A rounds and continue to anchor its ties to the Utah tech community.
A Surge in Embedded Distribution
The Series B will be used primarily to deepen 401GO’s embedded partnerships with Human Capital Management platforms, financial institutions, and advisor networks. While the press release highlights these channels broadly, Beck offered more specificity.
A standout example is iSolved, the payroll and HR provider with roughly 200,000 businesses on its platform. iSolved previously offered a retirement plan powered by a Morgan Stanley and Transamerica combination. Today, that product runs on 401GO’s infrastructure.
“If you buy iSolved’s 401(k), you’re really buying us under the hood,” Beck said. “That’s where a lot of our growth is coming from—powering our partners’ own retirement offerings directly inside their tech stacks.”
401GO takes a different approach than competitors that stitch together third-party recordkeeping engines and compliance tools. The company owns its entire platform end-to-end, allowing for consistent payroll integrations and cleaner service delivery across partners.
“We’ve said from the beginning that the market doesn’t need another fragmented solution built on rented technology,” Beck said. “Owning the infrastructure is why we can offer the service and price point we do.”
The strategy appears to be working. The company now serves over 5,000 customers and 50,000 plan participants, managing more than $1 billion in assets. According to PlanSponsor surveys, 401GO is currently the fastest organically growing retirement provider in the U.S.
Rapid Hiring and a Move to a Larger Utah HQ
The company has grown to about 100 employees and has 35 open positions—ranging from engineering to product to go-to-market roles. Beck said the company plans to be near 200 employees by the end of next year and is actively recruiting a CFO and a CRO to help scale revenue from the $10 million range toward “$100 million or whatever that may be.”
To prepare for this growth, the company brought HR functions in-house and will hire a full-time recruiter in early 2026. On the GTM side, 401GO plans to triple its sales organization to support partner-driven distribution.
The team has moved several times as it has scaled—from a small warehouse decorated with a room-sized Lake Powell mural, to Kiln Lehi, to its current Sandy office. Early next year, the company will move again into a larger Sandy space near State Street. Beck said a formal opening and ribbon-cutting is planned.
Regulatory Tailwinds for Small Plans
The Series B comes at a moment when the lower end of the 401(k) market is expanding rapidly. SECURE Act mandates and state-level programs are expected to push the number of plans under $5 million in assets from 600,000 today to more than one million by 2029. PlanSponsor data shows small plans have grown at a 17% annual rate since 2021—far faster than the rest of the market.
The SECURE Act (2019) and its 2022 update, SECURE 2.0, make it easier and more cost-effective for small businesses to offer retirement plans by providing tax incentives, reducing administrative burdens, and encouraging auto-enrollment. These changes are driving rapid growth in sub-$5M 401(k) plans, the exact segment 401GO’s platform is designed to serve.
Traditional retirement platforms were not designed for this segment, but 401GO’s infrastructure-first model was built for it. That regulatory environment is part of what drew Centana in.
“At Centana, we invest in companies that we believe are reshaping essential financial infrastructure, and we believe 401GO has taken a differentiated approach to the wealthtech space with its integrated platform,” said Ben Cukier, Partner, Centana Growth Partners. “We’re excited to support Dan and the entire 401GO team.”
Context From 401GO’s Series A
When TechBuzz covered 401GO’s $12 million Series A in April 2024, the company served roughly 2,500 businesses and 30,000 users, and it planned to double headcount to around 110 employees over the following two years. Since then, the company has more than doubled its business client count, increased assets past $1 billion, and is now preparing for another major hiring wave.
That trajectory set the stage for this larger Series B—and reflects the company’s momentum as employers, payroll platforms, and regulators continue pushing for modern retirement infrastructure.
Learn more at 401GO.
