Appli (Salt Lake City, UT) launches an AI-powered home equity calculator, giving credit union members real-time property values and loan estimates while boosting conversion rates and competitiveness for community lenders.
Salt Lake City, UT — September 12, 2025
Appli, a Salt Lake City–based fintech founded in 2024 by POPi/o co-founder Tim Pranger, today announced the launch of its Guided Home Equity Calculator, an AI-powered tool designed to help credit unions and community banks capture growing demand for home equity lines of credit (HELOCs).
The new calculator gives credit union members real-time property valuations, borrowing estimates, and clear guidance through the HELOC process. By entering their address, members instantly see estimated home values, available line of credit amounts, and payment scenarios based on loan size and rate type. Interactive features let users adjust borrowing amounts and view changes immediately on desktop or mobile.
“We took the guesswork out of home equity calculations by pulling actual property values in real time,” said Tim Pranger, Appli CEO and founder. “Instead of wondering ‘What’s my house worth?’ or ‘How much can I borrow?,’ members get immediate, personalized answers that build confidence to move forward.”
For credit unions, Appli’s calculators do more than streamline the member experience. They also capture valuable lead intelligence — such as property addresses and borrowing preferences — without requiring sensitive personal information until members are ready to proceed. This data enables credit unions to identify neighborhoods with strong HELOC interest and tailor their outreach accordingly.
Appli is already in use by institutions including Granite Credit Union, InRoads Credit Union, and Southwest Financial Federal Credit Union. According to the company, credit unions using Appli’s calculators have seen loan conversion rates rise by up to 30%.
In July, Appli announced a special pricing initiative to make its AI-powered tools more accessible for underserved credit unions with less than $250 million in assets — a group often overlooked by larger fintech providers.
The Guided Home Equity Calculator can be embedded with a single line of code and customized with each institution’s branding, rates, and terms. Credit unions can launch the tool across websites, mobile apps, and marketing campaigns in minutes.
Founded in 2024 by Utah fintech veteran Tim Pranger, Appli builds AI-powered financial calculators that help credit unions and community banks compete more effectively in consumer lending. By combining real-time analysis with intelligent guidance, Appli’s tools give members transparency and confidence while helping institutions increase conversion rates.
For more information, visit hiappli.com.