Domo’s (American Fork, UT) AI-driven data platform helps Minky Couture (Ogden, UT ) scale retail operations while preserving its deeply embedded culture of giving, aligning operational intelligence with national growth and community impact.
American Fork and Ogden,Utah — December 18, 2025
Domo today announced that Minky Couture, the Ogden, Utah-based luxury blanket retailer, has selected the Domo AI and Data Products Platform to improve operational visibility across its fast-growing business and support its expanding national giving initiatives.
Minky Couture is widely known in Utah’s tech and business community—not just as a retail success story, but as a company that has embedded philanthropy directly into how it operates. In 2025, its Heart of Minky program donated more than 155,000 blankets, representing over $5.5 million in retail value, to families and organizations nationwide. A major focus has been its NICU program, now reaching all 50 states and more than 300 hospitals.
That mission-driven scale is exactly why the company is investing in a more unified, intelligent data foundation.
As Minky Couture expands its retail footprint, supply chain, and national partnerships, it is using Domo to bring together data from inventory, logistics, finance, marketing, and store operations into a single, governed view—turning fragmented reporting into real-time insight teams can actually act on.
American Fork, Utah-based Domo serves as the company’s AI-powered business orchestration layer, helping reduce manual work, improve forecasting accuracy, and ensure decisions are made with shared context across the organization. The result: better planning, less operational friction, and more capacity to reinvest in community impact.
“Minky Couture has a powerful mission and a remarkable story,” said Mark Boothe, Chief Marketing Officer at Domo. “They’re scaling a national retail brand while staying deeply committed to giving comfort to families when they need it most. Domo is built to help organizations align data, decisions, and purpose—especially during high-impact seasons like the holidays.”
A Business Philosophy Rooted in Giving
That alignment of growth and purpose was recently highlighted at a Silicon Slopes Friday Conversation, where Minky Couture’s leadership shared the company’s origin story and operating philosophy.
The brand began sixteen years ago when founder and CEO Sandi Hendry created a blanket to comfort her hospitalized daughter—only to watch her daughter give it away to another patient who “needed it more.” What started as a single act of compassion became the foundation of a business where giving is not a seasonal campaign, but a year-round operating principle.
Today, that philosophy shows up in concrete ways: thousands of NICU blankets delivered every month, flexible employment for dozens of at-home seamstresses, and “Pay It Forward” programs that encourage customers and partners to pass comfort directly to others in need.
It’s one reason Minky Couture has become a natural fit within the Silicon Slopes ecosystem, where community impact is treated as a core business value rather than a side initiative. The company is a flagship sponsor of the Silicon Slopes Summit in February 2026, reflecting a shared emphasis on learning, connection, and service.
Preparing for the Next Phase of Growth
Using Domo, Minky Couture is building governed data products to track operational performance, optimize inventory movement, and streamline decision-making—while preparing the organization to leverage AI responsibly as the business grows.
“Our purpose has always been bigger than blankets,” said Sandi Hendry, CEO and Founder of Minky Couture. “Domo gives us the clarity and confidence to run our business efficiently so we can keep expanding our reach and giving back in meaningful ways.”
The partnership positions Minky Couture to move beyond static reporting toward near real-time, AI-powered insights, enabling teams to anticipate demand, reduce complexity, and continue investing in community programs at national scale.
For Domo, it’s a clear example of how modern data platforms can support both performance and purpose—without forcing companies to choose between the two.
Learn more at minkycouture.com and domo.com/ai.