

Salt Lake City, Utah - August 12, 2025
Sorenson Capital has promoted Eric Hilton as a partner of its early stage venture team. He now joins co-founders of that team, Rob Rueckert and Ken Elefant, in leading seed and Series A investments for the firm. The early-stage fund backs companies from pre-revenue up to roughly $5 million in annual recurring revenue (ARR), with a focus on enterprise software, cybersecurity, infrastructure, and application-layer platforms.
The promotion comes just weeks after Sorenson closed Ventures Fund III in June 2025 with $150 million in committed capital, matching the size of Fund II. The fund targets 25–30 companies, with initial investments ranging from $1 million to $10 million, and maintains the firm’s consistent strategy rather than chasing market fads.

“Previously, as a principal, I sourced deals, championed them, and supported companies after investment,” Hilton shared with TechBuzz. “Now, I have a greater role in decision-making and in shaping the portfolio strategy for the long term.”
Track Record and Focus
Sorenson’s early-stage portfolio already includes Utah success stories like Jump, an AI copilot for wealth managers. Hilton led the firm’s seed investment in Jump in May 2024 when the company had just three founders and an intern. Within months, Jump closed a Series A led by Battery Ventures, scaling to more than 100 employees.
“Jump is a great example of our pillars at the early stage—product, market, and team,” Hilton said. “We either like to reinvent a legacy category or create a new one, and we had conviction that the founders could execute.”
Hilton also led Sorenson’s most recent Utah seed investment—an AI healthcare platform still in stealth, expected to launch later this month. “The product is compelling, the market opportunity is clear, and the founder-market fit is excellent,” he said.
To date, Fund III has already backed ten companies, including cybersecurity startup Andromeda Security, identity verification platform Bureau, and work management tool SmartSuite, among others.
Hands-On, Utah-Rooted Approach
While Sorenson invests nationally from offices in Lehi and Palo Alto, Utah remains a priority. “Part of the reason we love investing here is the caliber of businesses being built in the enterprise software ecosystem,” Hilton said.
That Utah presence is reflected across Sorenson’s portfolio. Early- and growth-stage companies with strong local roots include GuideCX, a customer onboarding platform; Jolt, provider of training and operations software for deskless workers; and LiveView Technologies (LVT), a security and surveillance solutions firm that has scaled rapidly in recent years. Later-stage Utah successes like BambooHR, a leading HR software provider, and MX, a data-driven financial technology platform, round out the firm’s roster.
Beyond capital, Sorenson takes a hands-on role in helping founders achieve product-market fit, refine go-to-market strategies, acquire customers, and recruit leadership talent. The firm manages roughly $1.6 billion across funds, with multiple IPOs from earlier investments, including Fastly and Couchbase.
“Becoming a partner isn’t an arrival point for me—it’s the beginning of the journey,” Hilton said. “I’m looking forward to the next several decades of partnering with Utah founders to build generational companies.”
To learn more, visit Sorensoncapital.com.