Pic Portal (Lehi, UT) enables photographers to transfer images instantly from camera to editor, streamlining workflows for freelancers and media teams. Built by photographers, it combines speed, affordability, and user-driven design.
Lehi, Utah — January 20, 2026
On a chilly night during the college football playoffs, photographers raced to capture the perfect shots. For some, the real challenge wasn’t framing a touchdown—it was getting the photos to editors fast enough to hit social media feeds in minutes. That’s where Pic Portal, a startup born from BYU’s Sandbox program, stepped in. The platform allows photographers to transfer images instantly from camera to editor, a workflow so seamless that it’s quickly earning a devoted following among professionals under pressure.
“We hear it all the time from our customers: it’s a game changer,” says cofounder Matt Norton. That demand for immediacy is at the heart of Pic Portal. “There are some high-pressure moments where they want the photos instantly,” adds cofounder Chad Yorgason. “Speed and reliability matter.”
Pic Portal’s story begins with its founders. Norton, Yorgason, and cofounder Cameron Wilson met at BYU in the information systems program and joined Sandbox to bring their idea to life. Norton, a former BYU photographer, identified a gap in the market: while PhotoShelter and other platforms offered photo delivery solutions, they were expensive and cumbersome. “Everyone using PhotoShelter is ready to stop because it’s just too expensive,” Yorgason says. For a freelance photographer on a tight budget, alternatives were limited. Pic Portal aimed to make professional-grade image transfer accessible, affordable, and fast.
The product itself is elegantly simple. Photographers connect their cameras to Wi-Fi and send images directly to editors or media teams in real time. Editors can see incoming photos instantly, with galleries auto-refreshing and audible pings signaling new arrivals. “Those little features—tracking which images have already been downloaded, avoiding redundant work—they end up being a big deal for someone handling a heavy workflow,” Yorgason explains. Sharing is equally frictionless, with links or QR codes granting instant access to galleries without login barriers.
Early adoption came primarily through word of mouth. Freelance photographers who experienced the efficiency gains became enthusiastic advocates, creating a grassroots network of users. That momentum carried Pic Portal into team and organizational accounts, signaling readiness for larger B2B adoption. Norton describes the last few months as encouraging: “I’m kind of seeing the light at the end of the tunnel as far as projected growth.”
Validation arrived during the college football playoffs. Images from the Peach Bowl, ACC Championship, and Big Ten Championship flowed through the platform, proving it could handle high-stakes, high-volume situations. A demo with a particularly demanding audience earned a simple but powerful acknowledgment: “You guys pleased a really hard group to please.” For the founders, it confirmed the platform’s credibility in professional environments.
Pic Portal’s development is tightly tied to user feedback. Early versions were bluntly critiqued, but those insights fueled rapid iteration. Small workflow improvements—auto-updating galleries, download tracking, instant sharing—have a disproportionate impact on efficiency, illustrating how attention to detail can make or break adoption in high-pressure settings.
Affordability remains a core focus. “There are hundreds of thousands of photographers out there, most freelancers, without big budgets,” Yorgason says. Pic Portal seeks to democratize professional-grade tools without sacrificing speed or reliability. That positioning differentiates it from incumbents, appealing to both individual creators and media teams who need scalable solutions.
Looking ahead, the team envisions AI-driven enhancements. Automated captioning, smarter image management, and AI-assisted editing could streamline workflows even further. “I’d be really excited about AI handling editing and metadata, like captioning an image the moment it comes through,” Wilson says. These features are designed to attract larger enterprise clients while maintaining usability for freelancers, ensuring the platform grows without losing its core audience.
The company’s trajectory reflects a combination of deep product knowledge and iterative development. Built by photographers, for photographers, Pic Portal leverages firsthand experience of high-pressure environments to shape practical solutions. By listening closely to users and responding quickly, the founders have established a feedback loop that informs product decisions, from basic image transfer to advanced workflow automation.
Even with rapid growth, the emphasis remains on efficiency. “We’re trying to remove as many steps as possible from the typical photographer-editor workflow,” Yorgason notes. This philosophy underpins both current functionality and future vision, guiding everything from feature design to onboarding new clients.
Pic Portal’s journey from a Sandbox project to a tool used at high-profile sporting events illustrates the power of user-driven development in tech startups. The company isn’t just selling software—it’s addressing a concrete problem in real time, proving that attention to workflow details can transform professional photography.
For photographers accustomed to juggling cameras, editors, and deadlines, Pic Portal offers more than speed; it offers a new level of control. By combining immediacy, usability, and affordability, the startup is carving a niche in the professional photo ecosystem, showing that even in a crowded market, innovation still comes from understanding the user experience first.
Learn more at picportal.co.
