Redo (Draper, UT) raises $81 million in Series B funding at a $1.25 billion valuation, led by Los Smash Capital and joined by Pelion and Cervin, to expand its AI-powered commerce platform internationally and deepen its post-purchase technology suite for direct-to-consumer brands.
Draper, Utah — June 25, 2025
Draper-based commerce technology company Redo has raised $81 million in a Series B funding round at a $1.25 billion valuation, the company announced this week. The round was led by Smash Capital (Los Angeles) with existing investors Pelion Venture Partners (Draper) and Cervin Ventures (Palo Alto) participating. The capital will fund product development, AI initiatives, international expansion. It has already been partly deployed through an acquisition.
Co-founder and CEO Sterling Snow sat down with TechBuzz to discuss the investment. He said the round had closed some months earlier. The team simply chose when to go public with it (June 23). Snow first discussed the $1.25 billion valuation number.
"Valuation's a really interesting thing," Snow said. "I don't think you should try and maximize it in the days of company building. I think you can get ahead of your skis. These are check-ins and milestones, not destinations."
Investors They Already Knew
Snow was deliberate about who he took money from. Smash Capital was new to the Redo cap table, but not new to Snow. He had worked with Smash partner Paul Szurek years earlier at Divvy (now Bill.com), when Szurek was at Insight Partners. Pelion and Cervin were returning backers.
"We basically picked people we already knew, we already liked, we already wanted to be in business with," Snow said. "You have to be able to talk about hard things and happy things, so you have to really enjoy the person behind it all."
Smash Capital is headquartered in Los Angeles, California, with an additional office in Brooklyn, New York. The firm was founded in 2021 by Eric Garland, Kevin Mayer, Evan Richter, and Brad Twohig, with partners whose backgrounds include senior roles at Disney, Insight Partners, and Live Nation
Szurek framed the investment in terms of earned trust: "The best technology companies earn the right to solve bigger problems. Redo started by building trust with merchants through post-purchase experiences and has expanded into a much larger opportunity. As AI transforms commerce, brands will need infrastructure that helps them own and strengthen direct relationships with shoppers. We believe Redo is uniquely positioned to build that future."
Not a Pivot — An Expansion
Redo launched in 2018 as a returns and reverse logistics platform. Snow pushed back on the common framing that the company changed direction.
"We actually didn't pivot," he said. "We still do a tremendous amount of returns and reverse logistics. Where we started, we still do tons of that. But there's been additional clouds, as we call them, that we've spent a lot of time building."
The platform now spans order tracking, package protection, fulfillment, customer service, marketing, warranties, chargebacks, and AI-powered commerce experiences — alongside its original returns engine. Snow's stated ambition is for Redo to give direct-to-consumer brands a single platform capable of competing with Amazon.
"You've got a reverse logistics problem, but you've also got a forward logistics problem, and a marketing problem, and a website problem," he said. "How can we be the actual all-in-one for what it takes for a brand to compete with Amazon in this day and age?"
More than 4,300 brands now use the platform. The number was still climbing at 4,037 when the announcement video, below, was filmed. Over 1,750 merchants, roughly 40%, use multiple Redo products. Snow described that multi-product adoption rate as the metric that matters most, but said it can't be manufactured.
"When we build the right things and they've trusted us to manage one part of their business, they usually come to us and say, 'What else can you help me with?'" he said. "No amount of selling is going to overcome, 'Hey, you haven't solved one problem for me. Why should I let you solve two?'"
AI: Twelve-Plus Agents and Counting
Snow acknowledged the noise around AI in venture conversations, but pointed to concrete agentic deployments rather than roadmap promises. Redo's first AI agent was an exchange agent, a tool that intercepts a return in progress and steers the customer toward an exchange instead of a refund.
The mechanic is straightforward, but the business impact is significant. A shopper who exchanges keeps money in the brand's ecosystem; a shopper who gets a refund is simply gone. "Shopper gets something they're going to like; brand doesn't have to send back money," Snow explained.
That single use case became the template. Redo has since launched more than a dozen agents operating across different points in the post-purchase journey, and the company reports that its exchange-focused tools deliver significantly higher customer retention compared to standard return workflows. The agents don't just automate tasks, they're designed to shift outcomes, turning what has traditionally been a cost center for brands into a revenue recovery mechanism.
Looking ahead, Redo is building agentic shopping experiences personalized to individual shoppers on merchant sites, a marketing agent that customizes each email and text message for conversion, and a post-purchase concierge designed to increase customer lifetime value.
On the broader shift AI is creating inside Redo's own operations, Snow was candid: "Everything we write, every line of code, every video — everything is changing. We're all figuring this out as we go. Fastest learner wins. The thing I think we're doing a little different is learning faster, testing faster, implementing what works, and moving on from the rest."
Going Global — Starting with ReturnBear
Redo has already deployed a portion of the Series B through the acquisition of ReturnBear, an international returns logistics provider with fulfillment operations covering more than 100 countries. The deal gives Redo the infrastructure to let shoppers return products locally while merchants avoid absorbing cross-border shipping costs.
"It's really difficult for merchants who sell internationally to do returns at all," said Aaron Evett, Chief Commerce Officer at Redo. "Our network allows customers to return products locally, where we can inspect, refurbish, re-fulfill, and reship inventory without forcing merchants to absorb unnecessary cross-border costs."
Snow told TechBuzz the first target markets are Australia, the UK, Canada, and China, chosen because the brands already on Redo's platform are selling to similar shopper demographics in those markets. Redo has had a team in Australia for about six months, with UK operations set to launch in July.
The Utah Thread
Snow, who built Redo in Draper and has remained deeply embedded in the Silicon Slopes community, said the ecosystem around him has been a genuine operational advantage.
"When we started Redo, we got every fund I'd ever worked with: Kickstart, Epic, Tandem, Pelion," he said. "And the unicorn founders of other generations: Brandon Rodman from Weave, Aaron Skonnard from Pluralsight, Blake and Alex from Divvy, they wrote angel checks into Redo, came to company meetings, came to board meetings to give feedback."
Snow described the Utah ecosystem's culture of knowledge-sharing as something that compounds over time. "It's about how do we learn from what others have built and make our version incremental to that, instead of having to learn the same lessons over and over again. I think it's an incredible blessing to do this in Utah, where everybody's rooting for you."
The $100 Announcement
To mark the funding announcement, Snow did something unusual: he is giving the some of money away to help brands on the platform.
Rather than spend hundreds of thousands of dollars on an agency-produced launch campaign, Redo produced its announcement video in-house and redirected the savings directly to shoppers.
The promotion is simple: tag a brand from Redo's merchant network at redo.com/brands, say what you love about them, and receive $100 to shop there. No brand spotlight. No self-congratulation. Just attention pointed at the merchants Redo serves, as Snow describes on LinkedIn:
"Instead of hyping up ourselves, we're gonna hype up our brands," Snow wrote in the LinkedIn post announcing the raise.
The logic tracks with how Snow thinks about company-building more broadly. "Fundraising announcements are kind of a look-at-me moment," he told TechBuzz. "But the most successful companies are more like, 'Hey, look at how I'm benefiting the people we actually work for.'"
"Fundraising announcements are kind of a look-at-me moment," Snow said. "But the most successful companies are more like, 'Hey, look at how I'm benefiting the people we actually work for.'" The response from brands and the broader community, he said, has been strong.
Learn more at redo.com. David Politis weighs in on what the raise means — read his analysis here.