Mobly (Lehi, UT) has launched an AI-powered platform that helps B2B teams plan events, capture interactions, and measure pipeline impact, turning in-person marketing into a measurable, real-time revenue driver.
Lehi, Utah – April 22, 2026
In-person marketing has long been one of the biggest blind spots in B2B revenue. While digital channels offer real-time attribution and automation, events still rely on delayed follow-up, fragmented data, and unclear ROI.
Mobly, a Lehi-based startup founded in 2023, is aiming to close that gap.
After reducing the industry’s average “speed to lead” from 11 days to just minutes, the company today announced a new platform designed to manage and measure the entire lifecycle of field and event marketing—from event selection through pipeline impact.
The launch marks a shift for Mobly from an event marketing tool to a broader in-person revenue system.
Early customers include Adobe and Ramp, and the company’s growth has followed suit, with 5x revenue growth and 4x user growth in 2024.
Mobly previously raised a $4.3 million seed round co-led by Jump Capital and Eniac Ventures, signaling strong investor confidence in the company’s approach to modernizing event-driven revenue.
Closing the In-Person Data Gap
Event marketing has historically lagged behind digital when it comes to measurement and execution. Teams often wait days to follow up with leads, struggle to connect event activity to pipeline, and make repeat budget decisions without clear performance data.
Mobly’s new platform is designed to replace that fragmented process with a single system of record for in-person revenue—bringing real-time visibility, structured data, and automated workflows to every interaction.
“Companies invest heavily in events but still can’t answer basic questions about pipeline impact,” said Zach Barney, co-founder and CEO of Mobly. “We built Mobly to make in-person as measurable and actionable as digital.”
A Unified System for Event Execution and Revenue Attribution
The platform introduces five integrated products that reflect how field and event teams actually operate:
Together, these components aim to give revenue teams the same level of visibility and accountability for in-person programs that they’ve come to expect from digital channels.
From Momentum to Platform
Mobly’s trajectory reflects growing demand for more measurable event marketing. Following its seed round and rapid growth in 2024, the company is now positioning itself beyond point solutions toward a more comprehensive system for managing in-person revenue.
The new platform builds on its earlier success in accelerating follow-up and improving lead quality, extending those capabilities across planning, execution, and post-event analysis.
Learn more at getMobly.com and watch the video below of Zach Barney, co-founder and CEO of Mobly discussing the new platform:
About Mobly
Headquartered in Lehi, Utah, Mobly is an AI-native platform that runs the full event-marketing flywheel end-to-end, from picking the right shows to proving ROI. Every scan becomes an enriched, deduplicated prospect profile. Its software helps teams plan events, capture and enrich interactions, and track pipeline impact in one connected system. Customers include Adobe, Ramp, and companies across SaaS, finance, and HR. Learn more at www.getmobly.com.