Appli (Salt Lake City, UT) doubled its credit union partners to 20 and surpassed $2 billion in member calculations, reflecting accelerating adoption of AI-powered financial calculators that drive engagement, insights, and lending opportunities.
Utah fintech doubles its institutional footprint in eight months as credit unions increasingly use AI-powered calculators to identify member intent before the application begins.
Salt Lake City, Utah — June 25, 2026
Appli, creator of the industry's first AI-powered smart financial calculator platform, has signed its 20th credit union partner and surpassed $2 billion in member calculations, marking another milestone less than a year after reaching its first 10 institutional clients.
The latest partner, GHS Federal Credit Union, joins a growing roster of institutions using Appli's AI-powered calculators to engage members earlier in the lending journey. The company says its customer base has doubled in just eight months, reflecting a broader shift as credit unions move beyond traditional online calculators and adopt tools that provide insights into member intent before a formal application begins.
"When we hit 10 partners last fall, we thought that was a real proof point," said Tim Pranger, founder and CEO of Appli. "Getting to 20 in seven more months tells us something different is happening. A year ago we were explaining what a smart calculator was. Now credit unions come to us already knowing what they want to do with the data."
Rather than serving as simple payment estimators, Appli's calculators capture anonymous member engagement data, helping institutions identify borrowing demand, geographic trends, and prospective applicants while providing consumers with personalized financial scenarios.
Appli's partner network now includes GHS Federal Credit Union, KEMBA Indianapolis Credit Union, Energy One Federal Credit Union, InRoads Credit Union, First Source Federal Credit Union, Granite Credit Union, Southwest Financial Federal Credit Union, Shoreline Hometown Credit Union, and First Northern Credit Union, with additional partners to be announced.
"What we're finding is that it's almost less of a calculator and more of an onboarding experience—members can go in and play with different scenarios before moving forward in the process," said Katie Ullman, vice president of marketing and community at First Source Federal Credit Union.
"Money is one of the most personal parts of our members' lives, and we know how easily the day to day can crowd out the time people need to plan ahead," said Lisa Young, assistant vice president of marketing at GHS Federal Credit Union. "Appli's interactive financial calculators give members a simple, accessible way to work through real decisions on their own schedule, right from our website."
According to the company, the platform averages a 15% conversion rate from calculator use to application clicks across participating credit unions, with some institutions exceeding that benchmark. Appli also reports that many prospective members discover credit unions through calculator-specific online searches before proceeding directly to loan applications.
Since celebrating its first anniversary in October 2025, Appli has expanded its product portfolio with a real-time property value calculator designed to generate home equity lending opportunities by engaging consumers at the earliest stages of their borrowing journey.
"Small credit unions have the same member service mission as the large ones," Pranger said. "They just haven't always had access to the same tools. That's the gap we're working to close."
Appli's calculators can be deployed with a single line of code and customized to match each institution's rates, terms, and branding.
Learn more at hiappli.com.